the position of Indian Anime-pulished by the provider of auto diagnostic tool
The global digital animation information
mill poised to build to $70 billion at this year. The Indian animation industry
is likely to reach $15 billion by 2008. Big numbers, pointing to Indias
next big outsourcing boom. Labor arbitrage numbers are absolutely fantastic:
$125/hour in the united states
versus $25/hour in India
for animators. $75 Million to $175 Million for just a full-length features film
in the US versus $1-$15
Million in India.
As
in the program industry, a lot of the growth is driven by off-shoring and
contract services. Original productions continue to be very rare, even though
this month, an animation feature called Hanuman continues to be released by
Sahara India Mass Communication and Percept India in association with
Silvertoons. Hanuman would be the Hindu monkey god, a superhero of sorts that
can move mountains, consume the moon, fly (certainly) ...
The
standard of indigenous animation films have traditionally been quite pathetic,
as a result of huge financial constraints. Networks pay in the variety of
$500-$1500 per 20-25 minute episode of animation TV series, where it costs a
superb $5,000-$10,000 each and every minute of finished animation, bringing the
money necessary for that episode to $100k+. The economics of television, mainly
because it stands, doesn't work, and want being re-engineered, if the animation
channels need to continue broadcasting quality productions.
Film
economics, in contrast, Works. $1- $5 Million is still a relatively cheap film,
if India
can get enough sophistication in story-telling, direction and animation, I see
this being a very viable method to seek to make a genre a la the Japanese
Anime. Princess Mononoke, the crown jewel of this genre stood a production
budget of $20 Million, and grossed $150 Million+ worldwide. It was, as you can
imagine, enormously successful in Japan,
first, and also grossed a decent $2.3 Million in the usa (dubbed in English).
So,
for India, the goal ought to be to develop a genre like Anime with deep and
exciting plots, exotic imagery and ambience, result in the films successful in
India first, then market abroad. The film economics can be extremely
compelling.
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