Announced, directed at Christmas, New Year
and Chinese New Year market, today (November 22, 2006), the appliance end of
the year war started in advance. The campaign against Suning is significant.
Houen Long, general manager of Chongqing, said Su Ning, through the efforts in
excess of 4 years, Chongqing is a huge qualitative change Suning, Suning
sounded this war will officially transition in Chongqing "values war"
horn.
This coming year is crucial to the
development good reputation for Chongqing Suning chain of the season, in the
year, gave Chongqing Suning Group Head office issued a "Traditional war
four" with the shop task. From the other half, when confronted with
pressure from numerous reports Chongqing Suning Jie reported. June 10 Suning
Hechuan long long way to Walking
Street store grand opening, started this year's
"enclosure movement" from the first shot. Within just 8 weeks away,
another store Suning Dadukou debut, plus this area holds more than 50% share of
the market, specially in the nation's guanyinqiao flagship store opening a single
fell swoop Chongqing appliance store sales champion to win a record more than
the first. Yesterday, Houen Long said Su Ning, Chongqing continues to be completed for 40
days before the annual tasks assigned headquarters. Success is much more than
this holiday season big street corner in Chongqing Suning instance, constitute
a transformation of Chongqing Suning "values war" basis.is.
Su Ning, general manager of Chongqing
Houen Long explained, and merely counting
on store volume and price competitive when compared to vicious war, Chongqing
Suning thought of a "value war" are classified as the following
meaning:
First, improve membership and help the
potential price of membership. Since November, Chongqing Suning, variety of
members more(a) 400,000, jumped 3 times recently. At present, Chongqing Suning
is dealing with town home improvement and building materials stores as well as
other industry giants to approach your immediate future to help promote promote
the worthiness-added services, to be expanded membership card shopping space in
other industries.
Secondly, Chongqing Suning flagship store
in strengthening the core basis, will improve quality of all stores stores. Yee
along with other companies inside survey data show that single store Suning
annual profit 15 million yuan in excess of that is a average, higher than
competitors. Houen Long said, Chongqing Suning stores in every areas of the
roll-out of the flagship store in the 3C
+ model, extension-related products, to expand phone, digital product mix,
strengthen what's so great about single-store profits.
Suning service is "worth
fighting" the idea. Suning that homogeneity inside highly competitive
electronic devices market today, quality of ride after-sales service may be the
enterprise market, one of many indispensable magic weapon, but corporate brand
image and in line with the reasons for strong competitors. Four a lot of trials
and hardships, Suning service consumers and famous labels have won recognition.
Houen Long introduction, self-service, Chongqing Suning Appliance from major
mobile phone along with products are going to be an extension cord in the
detection point with the introduction of more stores. Presently, Chongqing
Suning internal formal staff has more(a) 1,500 people from the service of management,
Suning may also strengthen the self-concept.
Course, the emphasis on "values
war" does not necessarily mean giving up on store expansion. It is
understood that next year, including the two flagship stores, including
Chongqing Suning target 10 new shop, as well as the main outside, but
additionally to Fuling, Florida, Jiangjin and other expanded. In this
connection, Houen Long explained the expansion of war and stressed the worth
won't contradict the former is always to occupy this market space, which is to
widen the gap with rivals, but have merely one common goal: subversion Chongqing electronics
market.
2000 million global electronic devices
market end of the year swallowed procurement Su Ning
11 20, Jin Ming, vp of Suning Appliance led
the marketing team airborne Qingdao,
and Haier signed a strategic cooperation agreement in 2007. The day before, he
just led a delegation returned from Japan, here we are at that signed
lets start on the Panasonic billion in procurement contracts. This announcement
Suning month both at home and abroad a huge selection of mainstream electronics
companies purchasing the end of negotiations, the outcomes undoubtedly are a
big purchase within an unprecedented single-Su Ning: an overall total of 20
million linked to the seven category sets (pieces) of global sourcing, Suning
electrical kitchen appliances market poised end of the season swallowed
determination is made clear.
Accountable for the worldwide purchasing
vice president of Suning Appliance Jin Ming, large purchases including 500
million mobile phone devices, 320 million TV, 400 million units / bits of
cameras, 410 million small household electrical appliances, 180 million
refrigerators, automatic washers product, 60 million units (pieces) IT
products, 90 million and 60 million ac other designs of related products.
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