Appliance sales gree marketing profitable truth - China auto diagnostic tools - auto lockout tools

Appliance sales gree marketing profitable truth - China auto diagnostic tools - auto lockout tools

BR Gree plus the National US confrontation and survive, even ferocious  rally to generate a very eye-catching Gree channel mode. Many experts  interpret Gree secret of success, regarded the stock since the primary  factor in the regional sales companies, and in some cases euphemistically  called "new economy today marketing model" (some time ago, it was referred to as "20 New Century Marketing Model "). In fact,  that is a misunderstanding, both using the facts, but in addition far taken out of nature and Marketing. This paper is intended to reach the root,  to arouse people's knowing of marketing and re-positioning.

BR Marketplace is the perception of warwar

BR First to indicate that marketing is just not there ways to do another thing only situation. Gree's unique market model makes no difference the  merits, it only a channel strategy, it may be extraordinary  success, not since it itself, but instead Gree opponents "beat  ourselves" (Dong Mingzhu language).

BR The truth is, the channel model Gree praise derogatory, or  confused, or concerns are reflected in this marketing in China  that has a "complex"? From the perspective of commodity circulation  channels inside marketing role , you can actually position the leading  channels across the hub. We are all aware, this is just a float on the outside of any causal link, it didn't view the real driving force  in this hub rotation, neither the manufacturers hands, the hands are  not for being channel operators, but also in the character from the market?  Customers mental (cognitive) in.

BR Customers view you possess, which is, your "position" is vital for the success of promoting decision. Gree has been competent to face the  windy aspect in the market industry, the main in people's minds,  GREE first for the "air conditioning", then this means "air- conditioning experts", where two points on its opponents are can  not hold a candle. Haier, Midea, Chunlan, Kelong, Changhong is definitely an  extension of the trademark, diversification of dilution of their position  from the customers mind. Quite rapid climb nowadays is pretty high professional blog, in people's mind therein this is a cheap brand, essentially Gree in a variety of markets.

BR To put it differently, the brain in people, "conditioning" the family of the brand ladder, "Gree" has firmly occupied the very first position.  It is this position, for the inexhaustible power of Gree, won a then a  "people's war", razed in 2001 without firing a go in Anhui and  Hubei Gree Gree's "mutiny," america in 2004 as well as the  National break and intact, even just in the Daikin, York, McQuay, totaling  U.S. brand is almost certainly entrenched in the field of central air  conditioning also triumph ... ...

BR Truth hidden history

BR Channel is transmitted. So Gree position isn't the channel from the  power it? We let history speak.

BR At the start of the 20th century, the windows 90 machine age, Gree  windows machine within the thriving, "industry, noting that windows  machine, people will imagine Gree" (Dong Mingzhu "chess-line world,"  Chapter IV); Inside split type liked by industry gradually, the  Gree world leader from the timely launch on the "Air King", "This is  the first-time in the good reputation for the Chinese air-conditioning, hot  speculation by the media, possess good market appeal" (ibid. ); in  1994, Gree has risen to second near you; in 1995, Gree Youyi  slight advantage over that old air-conditioning industry in China  navigator? Chun-lan, on the first position will stay present. The  stock sales company Gree first-time established in Hubei may be the end  of 1997, had "good air conditioning, Gree-made" slogan has become  widely known. Soon, Gree again in the spring of 1999, "China Famous  Brand" title.

BR Visible, Gree strong positioning rolling around in its channel started "model"  has been formed before, and it's also the regional sales companies Gree  guarantee of success. Unfortunately, many people ignore this history,  but alternatively relish the Gree channel model is the magic weapon of their  marketing, a great sense of bartering.

BR Marketing is a long game. To make certain, people that don't like mental  status Gree was learning its patterns of enterprise, even if  successful within the short, one would continue with the collapse of weak Er Shi  channels all morning.

 I'm a professional from www.obding.com , while we provides quality  product, for example China auto professional diagnostic tools , auto key  programmer tools, auto diagnostic cable,plus more.